It’s no surprise. I’m a HUGE advocate for professional brand photography for entrepreneurs and freelancers. The reason is pretty simple. You ready to hear it? People buy from people. What better way for people to meet you (and then buy!) than through amazing brand photography?
Many of my clients worry about the photoshoot. Being behind the camera can be intimidating and anxiety-producing. I get it. You might ask yourself: What should I wear? What about my hair? Lipstick? How do I pose?!
It’s important to look approachable and friendly in your photos. (Nobody wants to buy from a total meanie, right?). Good news! I’m in your corner and have tips.
Here are my tried and true methods to make your photos *actually* look like you!
You want to look put-together and professional without being uncomfortable. Clothing is a great tool for helping you feel confident! If you’re not feeling good in the clothes you’re wearing, it’s gonna show on camera.
Choose something in line with your brand colours and tone and clothing you’ve owned for a while. If you buy a new outfit, make sure to put it on and live in it for a while before the shoot. Be sure to wash, iron, and prep your clothes in advance. Clean and wrinkle free is the way to be.
Location, location, location! The point of brand photography is to showcase your fabulous self, and what you do.
Avoid the urge to rent a space you don’t usually visit. More often than not, I capture clients in their home environment. This is where they feel comfortable and natural. Your home is also an authentic way to tell your story.
Shoulders back, warm smile, a giggle or laugh, bright eyes, open chest. These body language cues make us look trustworthy. I’ll work with you to show you a variety of open poses that work best with your body type and shape. Making you look approachable and friendly to everyone that sees your content.
If you’re a writer, bring your laptop. A chef? Direct me to your kitchen! Social media manager? Phone out, head down. You get the picture.
Let the audience behind the curtain in your brand shoot by showing them a typical day for you. People love behind the scene stories because it tells us more about what your life is like. Remember – your personal brand is an extension of you and the products/ services you offer.
A stylist wouldn’t take photos at a law firm, right?
Approachable and friendly brand photography captures you in the zone. The one you’re in most days!
Helping you build confidence on camera is my jam! Nervous? I help you feel relaxed, natural, and fabulous in front of the lens.
We’ll have fun, promise. Photoshoots with me feel more like a hang-out sesh with a good friend. Expect genuine positive encouragement and guidance from me.
I always start with our 30-minute consultation so we choose the best location, outfit, and style for you.
Candid shots are always a must. If you’re laughing, made a mess in the kitchen, fell out of a yoga pose — we’ll grab that to show that you’re human!
My promise to you: I’ll make the shoot comfortable and natural for you. We’ll get to know each other and create beautiful work that takes your business to the level it deserves.
Time to refresh your brand photography? Click here to book a call with me to see if we’re a good fit.
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