Have you been on hunt on for a personal brand photographer and not sure what to do or ask? Feeling stuck and overwhelmed by all the options, confusing language, and various package details? I get it! There’s so much freakin’n, wonderful talent out there. Below are some tips to help you get started in the hiring process. I hope these guide you on your journey to finding the perfect brand photographer!
When you look through a photographer’s portfolio, notice if the poses look repetitive or too staged. You want to hire a photographer who can provide a wide variety of poses. Not all poses work for everybody type and the best poses look natural and not posed at all! Even better, ask the photographer if you can view a full gallery from a client session. This is a totally acceptable ask, and if they do not agree, notice the red flags waving at you. A full gallery of images will display how much variety to expect from a session and how well the photographer has captured the client in various settings.
If a photographer doesn’t have a contract or usage license, (click the bold text to learn more about legal language of photography), or if they can’t provide those details, they likely won’t understand your needs as an entrepreneur. It’s important to know the details of how you can use the images before you make a decision and sign the dotted line. Some agreements limit where and how you can use image, the frequency of using that image. It’s an important point to ask, as sometimes additional costs may incur for usage not included in the contract.
It’s a good idea to ask the photographer for permission to edit the photos. Some photographers frown upon clients changing the image, however it’s important to be able to change the images to fit your brand. Maybe you want to drop a vintage style filter on your IG feed photos, maybe your graphic designer needs to crop and edit a photo to fit a certain ad specification, or maybe a magazine needs to remove a background for your feature story. Unrestricted access to edit the images can save you a ton of time and hassle as you grow your business and your brand evolves.
If a photographer requires you to credit them on every image used, they likely don’t understand your needs. Conversion principles are not as effective if your advertisements have a credit within the ad. As a photographer, it’s nice to get a shout out in a social media post, but credits are really your discretion and totally voluntary. Sometimes photographers will work strictly for credit and exposure. So, if you didn’t pay any cold hard cash for the photographers services and images that may be a different story.
Ask what rights the photographer has to use the images in their own marketing materials. Photographers rely on the images they create to show in a portfolio or promo materials to potential new clients.
Photographer’s typically retain copyright of the images they create. It would be a good move to purchase full copyright, or have the photographer sign a non-disclosure agreement, if you don’t want them to use the images in their portfolio. Keep in mind purchasing full copyright ownership greatly increases your cost! However, most photographers would never want to misrepresent their relationship with you to further their own business. In fact, many are willing to work out an agreement that allows the photographer to use the work in a way that’s acceptable to you both and that won’t require a non-disclosure agreement or any extra fees.
Always feel free to encourage discussion about any of the above mentioned tips with your photographer. This will help to set clear expectations, ensure you get exactly what you need for your business, and maintain a good working relationship.
I hope you have found this post helpful in your search for a personal brand photographer. I’m happy to answer any questions you have. Just hit the comment button below or contact me through my website to set up a time to connect and discuss your brand image needs.
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